Skip to main content
Category

Knowledge

Understanding Brand Archetypes Knowledge

Understanding Brand Archetypes

A brand is more than a logo, a name, or a colour palette. It’s a story, a personality, and a promise. At its core, a brand seeks to connect with people on an emotional level, and this is where brand archetypes come into play. Brand archetypes are universal characters that…
admin
January 5, 2025